Privacy Policy
Last Updated On: July 27, 2025

Your privacy is paramount to BrillianceKey.com. This Privacy Policy outlines how BrillianceKey collects, uses, shares, and protects your personal information when you visit our Website, purchase our goods or services, or interact with us. By using our Website, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not use our Website.

1. General Provisions
This Website is owned and operated by Jessica McKnight & Jessica McKnight Photography, doing business as BrillianceKey.com (referred to as "BrillianceKey," "Our," "We," or "Company"). BrillianceKey is a Florida-based company.

For any privacy-related questions or concerns, please contact us at Jessica@brilliancekey.com.

We may update this Privacy Policy periodically. We will alert you to any changes by revising the "Last Updated On" date at the top of this policy. Any changes become effective immediately upon publication on our Website. We encourage you to review this Privacy Policy regularly to stay informed about our data practices. Your continued use of our Website after any modifications signifies your acceptance of the revised Privacy Policy.

2. Information We Collect
We collect various types of information when you visit our Website, make purchases, or interact with us. By accepting this Privacy Policy, you explicitly consent to our collection, use, processing, and sharing of the data described below with third-party processors as necessary for our legitimate business interests.

a. Personal Data
Personal Data refers to information that can directly identify you, such as your name, shipping address, email address, telephone number, or demographic details like your age or gender. You voluntarily provide this information when you register an account, make purchases, subscribe to our newsletter, respond to surveys, participate in online activities, or contact us with questions. While providing this information is voluntary, refusing to do so may prevent you from accessing certain features or making purchases on our Website.

b. Derivative Data
Derivative Data is information automatically collected by our servers when you access our Website. This includes your Internet Protocol (IP) address, browser type, operating system, the dates and times of your access, and the specific pages you view. If you use a mobile application associated with our services, our servers may also collect information about your device name, type, phone number, country of origin, and other interactions with the application.

c. Financial Data
Financial Data pertains to your payment method, such as credit card or bank transfer details, collected to facilitate purchases, orders, returns, or exchanges of products or services on our Website or related mobile apps. We store limited financial data. Most financial data is securely transferred to our trusted payment processors. We encourage you to review the privacy policies of these processors to understand how they collect, use, disclose, and protect your financial data.

d. Social Networking Data
We may access certain personal information from social networking sites and applications (e.g., Facebook, Instagram, LinkedIn, X (formerly Twitter), Snapchat) if you choose to connect your accounts or interact with us through these platforms. This may include your name, social network username, location, email address, age, gender, profile picture, and any other public information. To control the information accessible to us, please adjust your privacy settings directly on the respective social networking site.

e. Mobile Device Data
If you access our Website via a mobile device or app, we may collect information about your device, including its ID, model, manufacturer, and location information.

f. Other Data
Occasionally, you may provide additional data when participating in contests, giveaways, or surveys. In such cases, you will be clearly prompted to provide this information in exchange for entry or participation.

3. How We Use Your Information
We use the collected information to provide and improve our products and services, fulfill our obligations to you, customize your experience, and offer you relevant products and services. We generally store your data and transmit it to third-party processors. Where we process your data internally, we do so to serve our legitimate business interests, such as enabling you to purchase goods or services and interact with our Website.

Specifically, we may use your information and data to:

Create and manage your account.

Deliver products or services you have purchased.

Communicate with you regarding your orders, inquiries, or updates.

Process payments and refunds.

Inform you about new offerings, promotions, or services that may interest you.

Interact with you via social media platforms.

Send you newsletters, marketing communications, or other updates about BrillianceKey.

Deliver targeted advertising based on your interests.

Request feedback to improve our offerings.

Notify you of updates to our product and service offerings.

Resolve disputes and troubleshoot technical issues.

Administer contests, giveaways, or surveys.

Generate a personalized profile to enhance your future interactions with our Website.

Compile anonymous statistical data for internal use or third-party analysis.

Assist law enforcement or respond to legal processes as required.

Prevent fraudulent activity on our Website or mobile application.

Analyze trends to enhance our Website's functionality and content.

4. Disclosure of Your Information
We may share your information with third parties in certain situations, primarily with third-party processors to serve our legitimate business interests. These interests include administering our Website, managing your account, fulfilling contracts with you, communicating with you, processing orders, delivering goods and services, identifying trends, protecting our company's security, and marketing additional goods and services. The legal basis for disclosing your data is both your consent to this Privacy Policy and our legitimate business interests.

Specific instances where we may share your information include:

a. Third-Party Processing
We may disclose your information to third parties who assist us with various tasks, such as payment processing, website hosting, email delivery, customer service, and marketing automation. These third parties are contractually obligated to protect your information and use it only for the purposes for which it was provided.

b. Legal Requirements
We may disclose your data as required by law, court order, or governmental regulation, or to respond to legal processes, including subpoenas. We may also share information as necessary to protect the rights, property, and safety of others, including sharing information to prevent or address fraud and to avoid credit risks.

c. Protection of BrillianceKey
We may use and disclose your information to protect our company, including investigating and remedying any violations of our rights or policies. We may also disclose your information as reasonably necessary to acquire and maintain insurance coverage, manage risks, obtain financial or legal advice, or to exercise or defend against legal claims.

d. Affiliates
We may share your personal information with our business affiliates who promote our products or services for a commission fee. We require our affiliates to adhere to this Privacy Policy. They are strictly prohibited from sending unsolicited communications (spam) and must clearly disclose their affiliate relationship with us. Any violation of these terms by an affiliate should be reported to Jessica@brilliancekey.com.

e. Advertisers
We may partner with third-party advertising companies to manage and serve advertisements on our Website or mobile app. These companies may use information about your visits to our Website and other websites (contained in web cookies, as described below) to provide personalized advertisements for goods and services that may interest you. We do not control the activities of such advertisers or their websites. You should review the respective privacy policies of these third-party advertisers for more detailed information on their practices, including instructions on how to opt-out of certain practices.

f. Other Third Parties
We may share information with advertisers, investors, or other third parties for general business analysis purposes. If we do so, we will make reasonable efforts to inform you if required by law.

g. Business Transfers
In the event that BrillianceKey is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as a business asset. Any successor entity will not be bound by this Privacy Policy and may have its own. You will be notified in such an event.

h. Interaction with Others
If you interact with others on our Website or mobile app, such as participating in group chats or online courses, other users may have access to some of your data, including your name, profile picture, and your history of interaction with our Website (e.g., prior comments or posts).

i. Online Postings
When you post content online (e.g., comments on blog posts), your posts may be viewed by others, and we may distribute your comments outside the Website.

j. External Links
Our Website may contain hyperlinks to other websites not controlled by us. We advise caution when clicking on hyperlinks. While we exercise reasonable care in including hyperlinks, we do not regularly monitor third-party websites and are not responsible for any damage or consequences you suffer by using these hyperlinks. We are not bound by the privacy policies of any third-party website you access via a hyperlink, nor are they bound by ours. We encourage you to read the privacy policies of those third-party websites before interacting with them or making purchases. They may collect and use information differently than we do.

k. Other Purposes
We may disclose your personal data as necessary to protect your vital interests, the vital interests of others, or our company's legitimate interests.

5. Tracking Technologies
a. Cookies, Log Files, and Web Beacons
Like many websites, we use log files. These files record visitors to the site—a standard procedure for hosting companies and part of hosting services' analytics. The information in log files includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamps, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track user movement, and gather demographic information. IP addresses and similar data are not linked to personally identifiable information.

We also use cookies (small text files sent to us by your computer) and web beacons to store certain information. We may use cookies for purposes such as authenticating your identity, determining if you are logged into our Website, personalization, security, targeted advertising, or analyzing the performance of our Website and services. For instance, cookies enable us to recommend blog posts based on your past Browse activity on our site. We use cookies that are not specific to your account but are unique enough to allow us to analyze general trends and customize your interactions with our Website.

Most browsers are set to accept cookies by default. Additionally, when you first visit our Website, you will be prompted to "consent to cookies." If you wish to disable cookies, you can do so through your individual browser settings. However, disabling cookies may affect your ability to use or make purchases from our Website. By continuing to use our Website without disabling cookies, you consent to our use of cookies in accordance with this policy.

Furthermore, we may use third-party software for advertising, marketing campaigns, or other company initiatives. These third-party software providers may use cookies or similar tracking technologies. We have no control over these third parties or their use of cookies. For more information on opting out of interest-based ads, you can visit the Network Advertising Initiative Opt-Out Tool or the Digital Advertising Alliance Opt-Out Tool.

b. Website Analytics
We may partner with third-party analytics companies, including but not limited to Google Analytics. These companies may use cookies or other tracking technologies to analyze visitors' use of our Website or mobile app, determine content popularity, and better understand online activity. We do not transfer personal information to these third-party vendors.

6. Processing Your Information
In most cases, we rely on third-party processors to handle your information. For example, when you make a payment through PayPal, PayPal acts as a third-party processor, handling your payment and remitting funds to us.

We may, from time to time, process your data internally. Our purposes in processing this information internally include administering, maintaining, and improving our Website and offerings; entering into and fulfilling the terms of contracts with you; keeping records of our transactions and interactions; providing you with goods and services; complying with our legal obligations; obtaining professional advice; and protecting the rights and interests of our company, our customers (including you), and any third parties.

We may process the following types of data internally:

Account Data: Such as your name, address, email address, and payment information associated with your account.

Usage Data: Such as your IP address, geographical information, and details about how long you accessed our Website and what content you viewed.

Profile Data: Such as your name, address, profile picture, interests, hobbies, or employment details if you provide them.

Service Data: Data you provide to us in the course of using our services.

Publication Data: Data that you post on our Website, such as comments or responses to blogs.

Inquiry Data: Data you submit when you make an inquiry regarding our Website or offerings.

Transaction Data: Data related to your transactions with us, including your purchase of our goods or services, which may include contact details and payment information.

Notification Data: Data you provide to us when you subscribe to our emails or newsletters, including your email address and contact information.

Correspondence Data: Data you submit to us via correspondence, such as when you email us with questions.

Any other data identified in this policy, for the purpose of complying with our legal obligations or to protect your vital interests or those of any other natural person.

7. Data Retention
We retain personal data for as long as necessary to conduct our legitimate business purposes, comply with our legal obligations, or until you request its deletion. For example, we will retain certain personal information indefinitely for account maintenance purposes, unless and until you delete your account. Data gathered for specific, temporary purposes (e.g., assisting law enforcement or analyzing trends) will not be kept longer than necessary for that specific purpose. Data no longer needed for any of the purposes listed above will be permanently deleted.

You may request that we delete your data at any time. However, please note that we cannot control the retention policies of third parties to whom we have transmitted your data. If you wish for such third parties to delete your data, you will need to contact them directly. Upon request, we can provide you with a list of all third parties to whom we have transmitted your data.

8. Minors
This Website is not intended for use by children under the age of 18. We do not knowingly solicit or collect personal data from anyone under 18. If you are under 18, please do not access or use our Website or related products or services. If you become aware that we have collected data from anyone under the age of 18, please contact us immediately at Jessica@brilliancekey.com so we can take steps to delete that data.

9. Your Rights
You have certain rights concerning your personal data, as outlined in this Privacy Policy. We may charge a reasonable fee for actions you request regarding your data. We also reserve the right to request proof of your identity before taking any action to exercise your data rights. Furthermore, your rights may be restricted or nullified to the extent they conflict with our compelling business interests, the public interest, or applicable law.

a. Update Account Information
You have the right to update or change any information you have provided to us. To update or delete your information, please email Jessica@brilliancekey.com.

b. Confirm Personal Data and Its Use
You have the right to request confirmation of what data we hold about you and for what purposes. You also have the right to confirmation of whether we process your data or transmit your data to third-party processors, and for what purposes. We will provide you with copies of your personal data unless doing so would affect the rights and freedoms of others.

c. Change Consent
You have the right to withdraw your consent to our use of your information at any time. In such cases, we may require you to delete your account with us, and your access to certain Website features may be limited or terminated.

d. Opt-Out of Communications
If you do not wish to receive marketing communications from us, you can unsubscribe using the link provided in any email you receive from us.

e. Request a Copy of Data
You have the right to request a digital copy of the data we hold about you. Your first request for a copy of your personal data will be provided free of charge; subsequent requests may incur a reasonable fee.

f. Transfer Your Data
You have the right to request that we gather and transfer your data to another data controller, in a commonly used and machine-readable format, unless doing so would cause us an undue burden.

g. Delete All Data (Right to Erasure)
You have the right to request that we delete all data we hold about you, and we must delete such data without undue delay. There are exceptions to this right, such as when retaining your data is required by law, is necessary to exercise the right of freedom of expression and information, is required for compliance with a legal obligation, or is necessary for the establishment, exercise, or defense of legal claims. Such a request may result in the termination of your account with us and may significantly limit or prevent your use of our Website.

h. Marketing Communications
You may opt out of receiving any third-party marketing communications or having your personal information used for third-party marketing purposes.

i. Processing Restrictions
In some circumstances, you may request restrictions on the processing of your data, such as when you contest the accuracy of your data or when you have objected to processing, pending the verification of that objection. When processing has been restricted, we will continue to store your data but will not pass it on to third-party processors without your consent, or as necessary to comply with legal obligations or protect your rights or those of others or our company. Additionally, you may opt out of any processing of your data altogether. Doing so may result in the termination of your account and loss of access to our Website.

j. Complaints
You have the right to lodge a complaint with a supervisory authority if you believe we are misusing your data or have violated any of your rights under this Privacy Policy or applicable law.

10. Newsletter and Marketing
You may voluntarily provide certain information, such as your name and email address, for email and marketing purposes. You can unsubscribe from any future communications via the link in an email you have received. We reserve the right to maintain a database of past email subscribers and to use this information as reasonably necessary for our business operations and as permitted by law. Your information may be shared with reasonably necessary parties for the ordinary course of conducting our business, such as for Facebook ads or other marketing campaigns.

11. Data Security and Breach Procedures
We implement reasonable steps to protect your personal data and keep your information secure. We use recognized online secure payment systems and employ generally accepted security standards to protect against personal data loss or misuse. However, no security measure is foolproof, and no method of data transmission over the internet can be guaranteed against interception or misuse. We cannot guarantee the absolute security of any information you transmit to us.

By consenting to this Privacy Policy, you acknowledge that your personal data may be accessible via the internet around the world. We cannot prevent the use or misuse of your data by other parties.

In the unlikely event that customer data is lost, stolen, or potentially compromised, our policy is to alert affected customers via email no later than 72 hours after we become aware of the event. We will also report such incidents to any required data protection authority. We will work closely with affected customers to determine next steps, such as any necessary end-user notifications, required patches, and strategies to prevent similar events in the future.

12. Privacy Policy Changes
Although most changes are likely to be minor, we may change our Privacy Policy from time to time at our sole discretion.

13. Notice to California Residents
The California Privacy Protection Act and the California Business and Professions Code grant specific privacy rights to California residents. Upon your request, BrillianceKey will provide you with the categories of personally identifiable information collected through this Website and the categories of third-party entities with whom such personal information may be shared. California law allows you to control who we can and cannot share your personal information with. To obtain any information you are entitled to under California law, please send a request by email to Jessica@brilliancekey.com. There is no charge for requesting this information from BrillianceKey.

14. International Privacy and GDPR Disclaimer
Our Website's servers are located within the United States. If you are visiting this Website from outside the United States, you agree that you are sending your information to the United States. If you are a resident of the European Union (EU), your data is protected by appropriate safeguards, including compliance with the General Data Protection Regulation (GDPR). By clicking submit to any opt-in forms on this Website, you consent to the collection of your name and email and will receive communications from BrillianceKey. You have the right to object to the processing of your data at any time. Your information will not be shared with any third parties in the EU unless explicitly stated and with your consent.